Pens are one of the most popular promo gifts, but when purchasing them we are given little information about how sustainable promotional pens are. So here is the low-down on everything you need to know about these trusty marketing gifts. From how long they are likely to last, to the best options for storing them.
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Ballpoint ink is made from dye and a mixture of alcohol and fatty acids. The alcohol is to keep the ink running smoothly, and the fatty acids keep the ballpoint lubricated. The ink is a thick consistency to prevent it from running on the paper. Although this is useful, when storing pens, it means that the ink can be prone to drying up.
How long will my stock of promotional pens last when in storage?
This will entirely depend on the quality of the pen. Cheaper branded promotional pens may only last for a few months in storage, whereas more premium sustainable promotional pens will last for several years. On average, sustainable promotional pens should last in storage for around 2 years. But this also depends on how the pens are stored. We would advise going for a higher quality pen, as giving away a pen that doesn’t work can damage your brand image. Also, pens with lids will also last longer than ones that click in and out.
Top Tips for storing pens
Store them somewhere that is not too hot, as this will speed up the drying process.
Store them somewhere that is not too dry. Moisture in the air will keep the pens running smoothly.
Ensure that they are stored vertically rather than horizontally.
If you think the ink in your pens has run out, it may be just the ink directly behind the ballpoint that has dried. In order to fix this, simply run the end of the pen under very hot water, or soak in alcohol.
So now you know how long you can store pens for, and the best ways to store them. Let’s take a look at what promotional pens can do for your business.
Benefits of sustainable promotional pens
Increased brand awareness
Open doors to more business
Increase brand reputation
Show your customers you care
People use pens everyday
They are cheap to produce
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